We’ve had the chance to work with Colin Fox of Fox Production Films on many projects and this one was one of our favourites! Who doesn’t love spending a weekend watching some of Canadas best bartenders go head-to-head in a bartending challenge.
World Class Canada is run by Diageo, one of the worlds largest producers of spirits and beers. Each year, the winner of each country’s individual competition heads to the international competition to try and become the worlds greatest bartender!
Fox Production Films was in charge of the direction and vision of the project along with shooting and brought us in to handle the heavy lifting of shooting and editing the videos. For the main recap video, the biggest challenge was to shoot, edit and deliver the recap video to show the night of the awards ( no easy task! ) Fox Production Films and KnightVision Media took it in stride and knocked it out of the park!
The following year, Fox Production Films brought us back to help film a series of drink tutorials with some of the brand ambassadors and past World Class Canada winners! These videos were pushed through social , website and beyond.